ESTRELLA starts the CRM implementation process
April 4th 2017, Santiago, Dominican Republic.- With a view to improving management relations with ESTRELLA group customers, a contract has been signed for the implementation of the CRM (Customer Relationship Management) platform.
The software will include Sales, Property and Marketing management at a corporate level. It will also contribute to automating the commercial processes as well as centralizing information on customers and companies.
The information obtained from users of the institution’s products and services will allow for the development of strategies for optimizing solutions.